Reverso One Precious Flowers – Jaeger-LeCoultre
In 2021, Jaeger-LeCoultre introduced the Reverso One ‘Precious Flowers’ series with models that united the codes of fine watchmaking, artistic crafts, and high jewelry to bring vivid colors along with an unparalleled level of sophistication to the Reverso One case. In 2025, two new models of exceptional beauty are being introduced: the Reverso One ‘Precious Flowers’–Green Arums, and the Reverso One ‘Precious Flowers’–Purple Arums. Both models are presented in pink gold (18k –750/1000) cases and each will be produced in a limited edition of 10 pieces.
First introduced in 1931, the Reverso stood out as a quintessential example of Art Deco design. While initially created for the polo field, it quickly began to appear in feminine form, even before the first anniversary of its launch. The introduction of the Reverso One case, with its finer, more elongated proportions, provided an ideal canvas for adornment with rich colors and precious gems.
Expressing the poetic and feminine theme of flowers, the Reverso One ‘Precious Flowers’ series has grown progressively to include white lilies, brightly colored arums, tropical birds-of-paradise and hibiscus flowers. Each model is a unique work of art, brilliantly decorated with different techniques including enamelling, paillonnage, engraving, lacquering, and gem-setting, according to the model.
The 2025 Reverso One ‘Precious Flowers’ interpretations present an explosion of vivid enamel colors and brilliant-cut diamonds. Colorful bouquets of arums are created using the grand feu champlevé enamelling technique, a demanding five-step process that begins with the hollowing-out of the metal surface to leave only the outline of each flower or leaf. Both pieces were presented during the 2025 Watches & Wonders event in Geneva.
Three different artistic techniques have been brought together to create the Green Arums model. The Green grand feu champlevé enamelling process alone requires 15 hours of meticulous crafting. Contrasting with the bright green tones of the enamel and adding depth to the motif, black lacquer is applied among the flowers and leaves. A total of 409 diamonds (2.59 carats) have been patiently and expertly set using the snow- and grain-setting techniques – a process requiring 45 hours.
The Purple Arums interpretation offers a stunning cameo of purple, pink and green grand feu champlevé enamel, requiring a total of 30 hours to craft. With painstaking precision, a total of 637 diamonds (2.12 carats) are snow- and grain-set, requiring an additional 95 hours of work to complete.