Bolia – New Scandinavian Design

March 2025 has been a busy month in Paris for BOLIA, the reputed Danish design brand. The Aarhus based company inaugurated a store on Paris’s fancy Rue de Courcelles. A week later, on March 27th, the brand continued its expansion in France with another new store in the Boulogne-Billancourt suburb. These openings mark a new stage in the radiance of Danish design in France.

BOLIA owes its growing success to the high quality of its materials and finishing. The brand is expanding its Parisian presence with a fourth and fifth stores dedicated to its New Scandinavian Design universe. Situated between the 8ᵉ and 17ᵉ districts, Rue de Courcelles seduces with its Haussmannian elegance, wide tree-lined sidewalks and prestigious addresses. Plethoric with refined boutiques, art galleries and renowned restaurants, it is an ideal setting for this new location.

Boulogne-Billancourt‘s downtown area combines urban vitality with quality of life. A variety of shops, lively restaurants and local markets give it a dynamic, friendly atmosphere. Its architecture, a blend of Haussmannian heritage and modernity, perfectly reflects the spirit of the brand.

In these two new stores, BOLIA invites both new and longtime customers to explore a world of calm, curated colours, masterful craftsmanship, and refined Scandinavian design—where timeless silhouettes, natural materials, and soothing shades come together, offering endless inspiration.

And as BOLIA continues to grow across France, this expansion follows the recent opening of a brand-new store in Strasbourg, bringing New Scandinavian Design to yet another vibrant and design conscious destination.