TAG HEUER – Monaco Grand Prix

TAG Heuer proudly returns for the 14th edition of the Monaco Historic Grand Prix, solidifying its connection of over a century to motorsport dating back to 1911. As a longstanding partner of the Automobile Club of Monaco (ACM), TAG Heuer is honored to continue its tradition of supporting one of the most prestigious events in the classic car racing calendar.

TAG Heuer’s illustrious history is not only linked to the Principality but is also intertwined with the drivers and motorsport legends. This rich heritage comes full circle as ROFGO Racing, a valued racing partner, enters several cars this year, including one adorned in Gulf colors, famously used in previous editions of the TAG Heuer Monaco. 

Many of TAG Heuer’s friends of the brand will be present for this adrenaline-charged weekend, including Hollywood actor, racing enthusiast and TAG Heuer ambassador, Patrick Dempsey who will participate in the opening of TAG Heuer’s new boutique in Monaco, adding to the excitement of the event.

This edition also marks the 30th anniversary of Ayrton Senna’s fatal accident in Imola. As an homage to Senna, the Automobile Club of Monaco and the Senna Foundation will organize an exclusive parade of cars driven by the Brazilian pilot, from his debut in karting through the big circus of F1.

During the Monaco Grand Prix weekend, TAG Heuer will inaugurate its new flagship store on the Place du Casino de Monaco; and will also launch its new Monaco Chronograph, a 50 pieces limited edition with the colors of the Principality.