Alcantara x BMW
Last year, the BMW Group caused quite a stir with the presentation of the BMW Vision Neue Klasse. With its latest study, the premium manufacturer shows what the next generation of vehicles from the core BMW brand could look like. The Vision vehicle has a clear design language reduced to the essentials with generous surfaces and a few striking lines as well as a pioneering information display across the entire width of the windscreen. The Italian premium supplier Alcantara S.p.A. has contributed its high-quality Alcantara material for selected areas of the interior. The cream-coloured interior gives the vehicle a summery, sporty touch.
The BMW Vision Neue Klasse was presented to the global public for the first time at the IAA MOBILITY 2023 in Munich. More than half a million people testified to a successful trade fair that was presented throughout the city. The IAA MOBILITY is a signal of new beginnings; the automotive industry is showing the strength of will and innovative ability needed to make the transformation to sustainable mobility.
Alcantara reached a significant milestone back in 2009 when it received Carbon Neutrality certification for the first time. This achievement was the result of the company’s cradle-to-grave approach and its commitment to offsetting its entire impact in the form of CO2 equivalents through carbon credits from certified and verified compensation projects. Alcantara, a pioneer in sustainability, recently published its 14th certified sustainability report, reaffirming its commitment to the highest levels of transparency and a verified approach to sustainability.
Both established brands and newcomers to the automotive scene are turning to Alcantara, which was particularly evident at the IAA MOBILITY.