Tag Heuer Carrera – 60th anniversary

On the evening of 20 April 2023, TAG Heuer celebrated in Central London the anniversary of an icon, introduced 60 years ago by an icon: Jack Heuer –and inspired by the incredible Carrera Panamericana race– a timepiece so epic that it has carried the brand’s racing heritage and daring spirit through decades in style: the TAG Heuer Carrera.

To celebrate this timepiece icon, TAG Heuer has done something just as daring and maverick as the watch’s design: launching a 5-minute Hollywood action-comedy. The blockbuster’s cast including actors Ryan Gosling and Vanessa Bayer, as well as producer and director David Leitch and director Nash Edgerton attended the illustrious event.

Further on-screen stars and TAG Heuer Ambassadors such as Hollywood greats Patrick Dempsey, Jacob Elordi, Alexandra Daddario, Madelyn Cline – and also England’s very own, Tommy Fleetwood, have also joined the celebrations. The event was hosted by UK’s renowned Radio and TV host, Greg James.

“We chose London for this special evening as the UK is such an important part of the brand, one of our biggest markets and a country of watch lovers and racing enthusiasts. And we are extremely excited to celebrate the 60th Carrera anniversary by unveiling a very special film”, said Frédéric Arnault, CEO of TAG Heuer, to kick-start the evening.

TAG Heuer kick-started the 60th anniversary celebration in January 2023 and is presenting throughout the year a reimagined Carrera range of contemporary yet timeless models. Characterized by high-performance timekeeping capabilities and a look that exudes elegance and drive, these new models mark truly a new era for the 60th Anniversary of the TAG Heuer Carrera.