968 L’ART by Porsche & Tag Heuer
The Parisian fashion label L’Art De L’Automobile embodies the connection between vehicles and fashion. Its founder, Arthur Kar, has now fulfilled a lifelong dream in collaboration with Porsche: a specially redesigned Porsche 968. The art car named 968 L’ART epitomizes Kar’s ambition to transfer the perception of art to the automotive world. This one-of-a-kind car was created with the collaboration of TAG Heuer who developed a modern and arty version of the 1958 Heuer Rally-Master dashboard timers for this special occasion.
The 968 L’ART was created with loving attention to detail over a period of 18 months, inside a Paris workshop. It is no coincidence that the basis of the art car is the Porsche 968, which celebrates its 30th anniversary this year. Moreover, the styling of the car which is suitable for everyday use fits in perfectly with that of the streetwear label. The art car’s design is based on the retro look of the early 1990s, but with an updated and modern flair. The roof of the fully functional vehicle has been removed and turned into a roadster. Kar and his team developed a shade of green especially for the project. Another highlight is the rear, which is inspired by that of the classic Porsche Speedster. The taillights have been completely redesigned and feature ‘KAR’ lettering, which has also been used on L’Art sunglasses.
This unique edition has been designed to blend perfectly with the aesthetic imagined by Arthur Kar for the Porsche 968 while preserving its iconic history. The green color used is inspired by the same pantone as the green of the bodywork and the red is the same color than the logo of the manufacture TAG Heuer. The red line crossing the dial has also been added with the KAR inscription to underline the exceptional character of this collaboration.
