La Panthère by Cartier – Limited edition

by Abdon FLORES

According to Greek philosopher Theophrastus: the panther is the only animal that smells good naturally. Because all other animals find the panther’s breath pleasant, it stays hidden when hunting, and attracts its prey with its perfume. Sophisticated as she was, Jeanne Toussaint made of the panther the symbol of Cartier decades ago; perhaps she thought of this feline as the perfect magnet to attract people.

Many years later, French perfumer Mathilde Laurent was in charge to create a perfume inspired on Cartier’s symbol. The result was La Panthère, an eau de parfum whose soul is the gardenia with sensual notes of musk and chypre. Created in 2014, La Panthère has made its name as a classic fragrance by daring to reintroduce the legendary chypre with an innovative feline-floral accord. While the jeweler attempts to mimic the panther’s movement, the perfumer recreates its velvety aura, resulting in the same magnetism.

 

 

To celebrate the fifth birthday of La Panthère, Cartier is launching a limited edition of its iconic fragrance. Two new brightly decorated bottles highlight the multiple facets of this feline, floral fragrance. Five years after its creation, the La Panthère eau de parfum has become a reference, winning the Olfactorama prize in 2015. This one is the latest addition to a collection that includes: l’Eau de parfum (2014) and l’Eau de toilette (2018).