Proraso single blade
by Abdon FLORES
Old style jobs seem to be fashionable nowadays. Some might think that it is a matter of snobbery, but generally speaking it’s not the case. The fact is that this kind of métiers are back because they have a solid, elaborated and disciplined know-how that assures a satisfying result. Take for example barbers. A single blade shave is far more enjoyable and performing than a quick shave with an electric razor. It’s all a matter of rituals and tradition.
Proraso is a brand founded in 1908 by Ludovico Martelli, an Italian barber established in Florence, who had a clear idea of what his business should propose to clients. With more than a century in the market, Proraso is nowadays a reference in the barber shop arena. For instance, in 1948 they created the concept of Pre and After shave products, it was first embraced by Italian barbers and afterwards by an ever-growing number of home shavers. Since then, Proraso labs have created products that stand the test of time, defy passing trends and become classics.
Proraso’s professional line, Single Blade, is devoted to barbers skilled in the use of a razor and conscious of quality products. A line crafted with distinctive formulas and fragrances, rich and decadent textures that enhance the traditional shaving routine offering the very best performance. Azur lime (citrics, mint, juniper), Wood & spice (cedar, cumin, saffron) and Cypress vetiver (amber, cypress, bergamot). Each fragance has the right products to make of shaving a particular experience: balm, shaving cream, cologne, beard wash, mustache wax, oil… Also, a beard care kit has just been released for each of the fragrances.
Of course, no need no have a beard in order to become a fan; the cologne and the after shave are already classics as well as all the accesories Proraso has designed: customized clothing and towels as well as professional instruments like dusters, liquids dispensers, brushes and, of course, single blade razors. A plus is the Accademia Proraso, a place for professional development, where up-and-coming barbers can learn from shaving experts and develop their own personal style.
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